Modern Change Communication for Your Company
We have been communicating corporate transformation since 2008.
Successful change management does not fail because of strategy, but because of communication. Pathfinder Studios is one of Germany’s most experienced agencies specializing in strategic video solutions for German small and medium-sized businesses, B2B, and industry. We bring your change processes and internal communication to life through videos, images, and text for multimedia use.
Why Change Communication Must Be Visual
Making Transformation Easy to Understand
Whether it's a generational shift, digital transformation, or restructuring, change brings uncertainty. Videos help companies communicate change in a way that's easy to understand.
Shaping the Generational Transition
Business succession brings many opportunities, but also uncertainty. Videos help build trust with customers and employees in an authentic way.
Employees Become Ambassadors
We harness the emotional power of audiovisual media (videos, photos, podcasts) to engage everyone on the team in the transformation process. This turns resistance into motivation.
Explaining Digitalization in Simple Terms
Implementing digital systems or new workflows is often complex or dry. Our explanatory formats and visual storytelling make complex concepts accessible to everyone.
"No one reads your intranet articles. But they'll watch your next change video."
The biggest challenge in change management: You have to reach all stakeholders (both internal and external). Written materials such as press releases, statements from management, or intranet articles are rarely read, and the important content is retained even less often.
Why video is so important for change communication: The classic HR approach is a 4-page memo that only 20% of the workforce opens. Videos have open and click-through rates that are 65% to 300% higher than text-only content, and viewers retain up to 95% of. Accessible worldwide, for all target audiences.
Emotions make all the difference: Text conveys content. Videos convey personality, authenticity, a face, and a voice—rather than an anonymous message.
TRUST OUR EXPERTS
Two perspectives—one approach: strategy first, production second. What makes Pathfinder Studios unique is the combination of film director Tom Wolt’s 18 years of expertise and that of management consultant and author Yvonne Schwalowski.
✔ 18 years of marketing experience
✔ Experts with international experience
✔ Over 450 successful client projects
✔ Personalized advice on an equal footing
Tom Wolt
Creative Director
Tom Wolt has been a director and marketing consultant for brands, small and medium-sized businesses, and public figures for 19 years.
Tom's expertise combines sophisticated storytelling with the highest visual quality. His more than 450 corporate films, documentaries, and music videos for global brands such as AUDI, MIELE, and YAYLA have reached an audience of millions worldwide on TV, in theaters, and online.
After more than 1,000 days of filming on set, no project can rattle him anymore. When he’s not making or watching movies, he works out and follows global economic news.
Tom Wolt on LinkedIn
Tom Wolt on IMDb
» Learn more about Tom
Yvonne Schwalowski
Producer & Consultant
Yvonne Schwalowski has been a film producer, marketing consultant, and copywriter for brands, small and medium-sized businesses, and public figures for 14 years.
A former journalist and management consultant—having worked for the Kölner Stadt-Anzeiger and Evonik, among others—she is the strategic leader of Pathfinder Studios. Under the pseudonym Ivy Thomas, she produces international feature films, music videos, and award-winning short films.
When she isn't consulting for companies, she has written 13 successful novels under the pen name Yvonne Westphal, published by Piper, Ullstein, arsEdition, and Egmont, among others.
Yvonne Schwalowski on LinkedIn
Ivy Thomas on IMDb
» More about Yvonne
“In times of value inflation, companies need reliable partners for their communications.”
— Tom Wolt, Creative Director at Pathfinder Studios
How We Make Your Change Visible
Strategic Change Communication
Through intensive workshops, we’ll work together to identify the biggest pain point in your change process. This is how we align your values with the expectations of your target customers.
Concepts for Transformation
Drawing on 18 years of experience, we develop sustainable strategies to communicate your change management efforts to your target audiences in an authentic, modern, and credible way.
Corporate Values Through Storytelling
People love stories. As experienced storytellers, we craft powerful stories to authentically and lastingly infuse your values with emotion.
Explaining Complex Concepts Through Video, Text, and Images
Whether it's a promotional video, mandatory WBT training, or an employee podcast—we provide the multimedia assets you need for successful change communication and transformation.
How we bring the transformation of 450+ client projects to life
"Consulting on an equal footing meets emotional storytelling."
As a strategic film production company, we leverage the unique combination of facts and emotion to ensure that our videos, photos, and multimedia assets achieve your goals.
The most common problem with B2B corporate communication: It’s strong in content but emotionally empty. That’s where we come in, because Pathfinder Studios—with roots in international feature films and management consulting—combines strategic thinking with emotional storytelling. From our more than 18 years of experience working with global brands and “hidden champions,” we know this: Facts convince the mind, but when it comes to making decisions—whether for a major contract or a new job—a positive feeling plays a decisive role.
Strategy first: Based on your goals, we use a variety of filmmaking tools to develop the perfect solution for you.
Promotional Video
Promotional videos are the foundation of effective audiovisual marketing. Whether large or small, authentic or staged—we bring promotional videos to life.
Check out our promotional videos.
RECRUITINGfilm
Recruitingvideos sind der Authentizitäts-Booster unter den Unternehmensfilmen. Beliebt als Employer Brand Film, Mitarbeiter-Interviews oder Azubifilm. Wir machen Ihre Unternehmenskultur erlebbar.
Ihr Personalmarketing 2.0.
Fotografie
Gute Fotos informieren und begeistern Ihre Kunden. Wie ein guter Film, nur als Standbild. Von Produkten, Gebäuden und Menschen.
Entdecken Sie unsere Fotografie.
Erklärvideo
Inhalte von Erklärvideos bleiben zu 90% besser im Kopf. Fokussiert auf Produkt oder Prozesse, animiert oder gefilmt, auch mit Interviews – und stets mit einem Lächeln.
Vermitteln Sie mit uns Wissen.
Customer Testimonials
Companies across all industries choose Pathfinder Studios to drive their marketing efforts worldwide and bring their value—and added value—to life. We are proud to have been contributing to our clients’ long-term success for 18 years with our emotionally engaging, results-driven films, photos, and videos. Our more than 450 projects for companies in Europe’s SME sector, industry, research, education, and the public sector have fostered long-term relationships built on mutual respect. Because partnership begins with trust.
OUR ALL-INCLUSIVE PORTFOLIO
To Ensure Your Transformation Has a Long-Term Impact
For us, our work on your change management doesn’t end with the strategy and a concept for your authentic communication. As a full-service agency, we also offer the following services—among others—to B2B clients in the SME sector, industry, research, technology, and the public sector:
| Scope of Services | Our Core Competencies |
|---|---|
| Strategy & Content |
✔ B2B Workshops, Strategy & Concepts ✔ Cross-Media Campaigns (Video + Web + Photography) ✔ Social Media Snippets & Short-Form Content ✔ Corporate Learning & E-Learning Formats |
| Video Production & Film |
✔ Promotional videos ✔ Recruitment videos & HR videos ✔ Advertising videos ✔ Training & instructional videos ✔ Product videos ✔ Explanatory videos ✔ Event & trade show videos |
| Corporate Photography |
✔ Corporate Photography ✔ Business Photography ✔ Employee Photos & Employer Branding Images ✔ Product Photos ✔ Event & Architectural Photography |
Emotions You Can Feel
You have the content. We have the strategic expertise and cinematic craftsmanship to communicate it effectively to your target audience.
For us, “emotional” doesn’t just mean tugging at the heartstrings or making people laugh. After all, emotions also include curiosity, anticipation, insight, consternation, acceptance, wonder, and pride.
Questions & Answers About Change Communication
Our experts will be happy to advise you
A selection of our clients
Pathfinder Studios is a proud partner to small and medium-sized businesses, large corporations, startups, and the public sector across all industries. Can you picture your logo among these? If so, why not get to know us and see for yourself? We look forward to hearing from you!