Strategic Video Agency
for Europe's Mid-Sized Businesses
Brand communication, employer branding, corporate culture
— in B2B videos that deliver. Since 2008.
Why B2B Marketing Has to Be Visual
Making Hidden Champions Visible
Many of our clients are market leaders and hidden champions — yet invisible to their customers. With video and photography, we make your strength something people can feel.
Bringing Emotion Into B2B
People buy from people. Our films keep your brand, your services, and your products in the minds of the people you want to reach.
Explaining Complex Solutions
Turning products that need explaining into something people instantly grasp — that's what our explainer videos and commercials do best.
Winning Customers and Talent
New customer or new colleague: good communication builds trust — and trust drives growth. Tailored to your goals, in every industry.
"Complex services deserve clear messages. Market leaders deserve visibility."
The biggest challenge in B2B marketing: MSEs, hidden champions and B2B brands deliver outstanding quality: Solutions, innovation, technical know-how. Still, sales, marketing and HR keep fighting uphill, and lose the people who matter at the decisive moment.
Why video matters: photos and videos turn complexity into clarity, give your message a face, and build trust. Adding video to your website, for example, can lift conversion rates by up to . Around the clock, in any language.
Emotion makes the difference: whitepapers and data sheets deliver information. Videos deliver trust. Whether it's a commercial, a corporate film or a product explainer — your audience doesn't just hear about your brand, they experience it.
Corporate Film
A corporate film is the foundation of good visual marketing. Big or small, documentary or staged — we make yours worth watching.
RECRUITING FILMS
Recruiting videos are the hidden champion of corporate film. As an employer brand film, honest employee interviews or an apprentice film — we bring your culture to life.
Commercials
Nothing sells like video. TV spot, YouTube ad or point-of-sale film — we love advertising that does more than just look good.
Event films
Film crews and photographers at your event don't just delight your guests — they extend the life of the event and keep it working long after. We'll be there.
Product Videos
Product videos are infotainment at its best. Head meets cinema, heart meets hard facts — tuned to your purpose. Let your product speak for itself.
Explainer Videos
Explainer videos make content stick. Animated or filmed, with interviews or without — and always with a smile. Let's get your knowledge across.
Photography
Great photos inform and inspire your customers. We shoot with a trained eye for aesthetics. Employee portraits, product shots, buildings and facilities.
EXPERTISE YOU CAN RELY ON
Two perspectives, one method: strategy first, production second. What sets Pathfinder Studios apart is the combination of 18 years of expertise from film director Tom Wolt and business consultant and author Yvonne Schwalowski.
✔ 18 years of marketing experience
✔ Internationally experienced team
✔ 450+ successful client projects
✔ Personal advice, as equals
Tom Wolt
Creative Director
Tom Wolt has spent 19 years directing films and advising brands, mid-sized companies and public figures.
Tom combines ambitious storytelling with the highest visual standards. His 450+ corporate films, documentaries and music videos for global brands like AUDI, MIELE and YAYLA have reached millions of viewers worldwide — on TV, in cinemas and online.
After more than 1,000 days on set, no project can rattle him. When he's not making films or watching them, you'll find him playing sport and following the global markets.
Yvonne Schwalowski
Producer & Consultant
Yvonne Schwalowski has spent 14 years producing films, advising brands & mid-sized companies, and writing copy.
A former journalist and business consultant — for the Kölner Stadt-Anzeiger and Evonik, among others — she is the strategic mind behind Pathfinder Studios. Under the name Ivy Thomas, she produces international feature films, music videos and award-winning shorts.
When she's not advising companies, she writes novels as Yvonne Westphal — published by Piper, Ullstein, arsEdition and Egmont.
Yvonne Schwalowski on LinkedIn
Ivy Thomas on IMDb
» More about Yvonne
Emotion You Can Actually Feel
You have the substance. We have the strategic thinking and the cinematic craft to get it across to your audience the right way.
For us, "emotional" doesn't just mean tears or laughter. Emotion is also curiosity, anticipation, insight, concern, acceptance, awe — or pride.
Films Our Clients Love
"Visibility can be bought. Credibility has to be earned. That's where we come in."
— Tom Wolt, Creative Director bei Pathfinder Studios
What Our Clients Say
Companies across every industry choose Pathfinder Studios to move their marketing forward and make their values tangible. For 18 years, we've been proud to contribute to our clients' long-term success with films, photos and videos that carry emotion and purpose. Our 450+ projects for mid-sized companies, industry, research, education and the public sector across Europe have grown into lasting partnerships between equals. Because partnership starts with trust.
How We Get Your Brand Seen
Brand, Product & Commercial Videos
Our advantage: we combine marketing thinking with the craft of commercial filmmaking. That's how we connect your brand goals with what your customers actually expect.
Multimedia Brand Assets
Drawing on 18 years of experience, we create multimedia brand assets for web, point of sale and social media. Authentic, modern and credible.
Storytelling for Your Brand
People love stories. As experienced storytellers, we build narratives that give your brand genuine, lasting emotional weight.
Explainer Videos for Complex Products
Animated or live action, aftersales training or advertising: our explainer videos turn a complicated "Huh?" into a visual "Aha!"
What 450+ Clients Keep Coming Back For
"Straight-talking advice meets emotional storytelling."
As a strategic production company, we combine hard facts with real emotion — so that our videos, photos and multimedia assets actually reach your goal.
The most common problem in B2B: strong on substance, empty on emotion. That's where we come in. With roots in international feature film and in business consulting, Pathfinder Studios combines strategic thinking with emotional storytelling. After 18+ years working with global brands and hidden champions, we know one thing: facts win the mind — but decisions, whether it's awarding a contract or accepting a new job, are made in the gut.
Strategy first: starting from your goals, we build the right solution from the full range of visual tools. Copy, photography or film.
Full-Service Production, End to End
Consulting & Concept
A good film starts with the right concept. Draw on the expertise of our strategists and creatives — 18 years of feature film and corporate film.
Filming & Photography
From videographer to full studio set: high-end equipment, cinema lenses and considered lighting. That's how you get images no one mistakes for a phone clip.
Editing & Post-Production
Editing, sound, titles, music and visual effects; retouching, colour grading and animation — all in our own post-production suite.
Project Management & Rights
One point of contact from the first conversation to the finished film. Deadlines, rights and budget agreed in writing — including full GEMA/KSK handling.
EVERYTHING UNDER ONE ROOF
So your marketing keeps working
For us, the work doesn't end with strategy and a concept for your corporate communication. As a full-service agency, we also offer the following for B2B clients in mid-sized business, industry, research, technology and the public sector:
| Service Area | What We Do |
|---|---|
| Strategy & Content |
✔ B2B Workshops, Strategy & Concepts
✔ Cross-Media Campaigns (film + Web + Photography) ✔ Social Media Snippets & Short-Form Content ✔ Corporate Learning & E-Learning Formats |
| Video Production & Film | ✔ Corporate films
✔ Recruiting videos & HR videos ✔ Commercials ✔ Training and safety instruction videos ✔ Product videos ✔ Explainer videos ✔ Event and trade fair films |
| Corporate Photography | ✔ Corporate photography ✔ Business photography ✔ Employee and employer branding photos ✔ Product photography ✔ Event and architectural photography |
Video Marketing Agency: Questions and Answers
Talk to our experts
A selection of our clients
Pathfinder Studios is a proud partner to mid-sized businesses, corporations, startups and the public sector across every industry. Can you picture your logo among these? If so, get in touch and see for yourself. We'd love to hear from you.