Change Communication That Actually Lands
Communicating transformation since 2008.
Change management rarely fails because of the strategy. It fails because of the communication. Pathfinder Studios is one of Germany's most experienced agencies for strategic video and brand communication for mid-sized business, B2B and industry. We make your transformation and your internal communication visible – through video, photography and copy, ready for every channel.
Why Change Communication Must Be Visual
Making Change Make Sense
Succession, digitalisation, restructuring: change brings uncertainty. Video helps companies explain it in a way people actually follow.
Shaping the Generational Transition
Succession brings opportunity – and uncertainty. Video builds genuine trust with customers and employees alike.
Employees Become Ambassadors
We use the emotional power of video, photography and audio to bring every person on the team along. That's how resistance turns into momentum.
Explaining Digitalization Simply
Rolling out new systems or workflows is usually complex and usually dry. Our explainer formats and visual storytelling make it land with everyone.
"Change needs clarity. Understanding is what builds trust."
The biggest challenge in change management: You have to reach every stakeholder, inside the company and out. Written material – press releases, statements from the board, intranet articles – is rarely read, and what matters in it is remembered even more rarely.
Why video matters so much in change communication: The HR classic is a four-page memo that only 20% of the workforce ever opens. Video gets 65% to 300% higher open and click rates than text alone, and viewers retain up to 95% of what they see
Emotion makes the difference: Text delivers information. Video delivers personality – a face and a voice, instead of an anonymous message.
WORK WITH PEOPLE WHO KNOW THEIR CRAFT
Two perspectives, one method: strategy first, production second. What sets Pathfinder Studios apart is the combination of 18 years of expertise from film director Tom Wolt and business consultant and author Yvonne Schwalowski.
✔ 18 years of marketing experience
✔ Internationally experienced team
✔ 450+ successful client projects
✔ Personal advice, as equals
Tom Wolt
Creative Director
Tom Wolt has spent 19 years directing films and advising brands, mid-sized companies and public figures.
Tom combines ambitious storytelling with the highest visual standards. His 450+ corporate films, documentaries and music videos for global brands like AUDI, MIELE and YAYLA have reached millions of viewers worldwide — on TV, in cinemas and online.
After more than 1,000 days on set, no project can rattle him. When he's not making films or watching them, you'll find him playing sport and following the global markets.
Yvonne Schwalowski
Producer & Consultant
Yvonne Schwalowski has spent 14 years producing films, advising and writing copy for brands and mid-sized companies.
A former journalist and business consultant for e.g. the Kölner Stadt-Anzeiger and Evonik, she is the strategic mind behind Pathfinder Studios. Under the name Ivy Thomas, she produces international feature films, music videos and award-winning shorts.
When she isn't consulting for companies, she has written 13 novels under the pen name Yvonne Westphal, published by e.g. Piper, Ullstein, arsEdition, and Egmont.
Yvonne Schwalowski on LinkedIn
Ivy Thomas on IMDb
» More about Yvonne
"When everyone promises everything, the ones who deliver win."
— Tom Wolt, Creative Director at Pathfinder Studios
How We Get Your Change Communicted
Strategic Change Communication
In focused workshops, we find the real pain point in your change process together. That's how we connect your values with what your people expect.
Concepts for Transformation
Drawing on 18 years of experience, we build lasting concepts that communicate your change authentically, credibly and in a way that feels current.
Company Values Through Storytelling
People love stories. As experienced storytellers, we build narratives that give your values genuine, lasting emotional weight.
Explaining the Complex in Film, Text & Image
Corporate film, mandatory e-learning or an employee podcast – we deliver the multimedia assets your change communication needs.
HOW WE'VE BROUGHT TRANSFORMATION TO LIFE IN 450+ CLIENT PROJECTS
"Straight-talking advice meets emotional storytelling."
As a strategic production company, we combine hard facts with real emotion — so that our videos, photos and multimedia assets actually reach your goal.
The most common problem in B2B corporate communication: it's strong on substance but empty on emotion. That's where we come in. With roots in international feature film and in business consulting, Pathfinder Studios combines strategic thinking with emotional storytelling. After 18+ years working with global brands and hidden champions, we know one thing: facts win the mind — but decisions, whether it's a major contract or a new job, are made in the gut.
Strategy first: starting from your goals, we build the right solution from the full range of filmmaking tools.
Corporate Film
A corporate film is the foundation of good visual marketing. Big or small, documentary or staged — we make yours worth watching.
RECRUITINGVIDEO
Recruitingvideos unterstützen Ihr Personalmarketing. Beliebt als Employer Brand Film oder authentische Interviews. Wir machen Ihre Unternehmenskultur erlebbar.
Fotografie
Gute Fotos informieren und begeistern Ihre Kunden. Wir fotografieren professionelle Mitarbeiter-Porträts, Produktfotos, Gebäude & Anlagen.
Erklärvideo
Inhalte von Erklärvideos bleiben zu 90% besser im Kopf. Animiert oder gefilmt, auch mit Interviews – und stets mit einem Lächeln. Mit unseren Erklärvideos vermitteln Sie Wissen.
What Our Clients Say
Companies across every industry choose Pathfinder Studios to move their marketing forward and make their values tangible. For 18 years, we've been proud to contribute to our clients' long-term success with films, photos and videos that carry emotion and purpose. Our 450+ projects for mid-sized companies, industry, research, education and the public sector across Europe have grown into lasting partnerships between equals. Because partnership starts with trust.
EVERYTHING UNDER ONE ROOF
To Ensure Your Transformation Has a Long-Term Impact
For us, our work on your change management doesn’t end with the strategy and a concept for your authentic communication. As a full-service agency, we also offer the following services—among others—to B2B clients in the SME sector, industry, research, technology, and the public sector:
| Service Area | What We Do |
|---|---|
| Strategy & Content | ✔ B2B Workshops, Strategy & Concepts ✔ Cross-Media Campaigns (film + Web + Photography) ✔ Social Media Snippets & Short-Form Content ✔ Corporate Learning & E-Learning Formats |
| Video Production & Film | ✔ Corporate films ✔ Recruiting videos & HR videos ✔ Commercials ✔ Training and safety instruction videos ✔ Product videos ✔ Explainer videos ✔ Event and trade fair films |
| Corporate Photography | ✔ Corporate photography
✔ Business photography ✔ Employee and employer branding photos ✔ Product photography ✔ Event and architectural photography |
Emotion You Can Actually Feel
You have the substance. We have the strategic thinking and the cinematic craft to get it across to your audience the right way.
For us, "emotional" doesn't just mean tears or laughter. Emotion is also curiosity, anticipation, insight, concern, acceptance, awe — or pride.
Questions & Answers About Change Communication
Talk to our experts
A selection of our clients
Pathfinder Studios is a proud partner to mid-sized businesses, corporations, startups and the public sector across every industry. Can you picture your logo among these? If so, get in touch and see for yourself. We'd love to hear from you.