Worth knowing about the recruitment video

Our free Pathfinder Studios basic knowledge all about the recruitment video for businesses. If you have further questions, why not arrange a free consultation with our experts directly.

So you can look this knowledge up again and again and pass it on to colleagues and decision-makers, we’ve put together everything worth knowing about the recruitment film, along with illustrative examples, in our free handbook for instant download.

 

What is a recruitment video?

A recruitment video is a film produced as part of the HR marketing strategy for employer-branding purposes, to appeal to applicants and potential employees.

The goal is to position yourself as an attractive employer with a recruitment video. To do this, a recruitment film shows the company, the colleagues, the workplace and the tasks of the advertised position.

By the way: recruitment video or recruitment film? Both terms are correct and common, but as with all corporate films the term “video” tends to imply shorter, lower-quality films, so as a film production we prefer the term “recruitment film”. The choice, however, is entirely yours.

 

What benefit and advantages does a recruitment film have?

A recruitment film is a highly effective video marketing tool for any form of HR marketing, recruiting and employer branding. Recruitment videos are a sub-genre of corporate films, but are aimed specifically at applicants and potential employees.

Recruitment films can be produced both as an overall overview of the company as an employer and for each individual position or professional group. The latter is particularly useful when a company is looking for different specialists with very different fields of work and requirements, e.g. staff for marketing, IT, production and logistics – four different areas within the same company.

In addition, labour-market campaign films fall into the recruitment film category, for example initiatives of the employment agency, or job boards, etc.

Like any kind of corporate film, the recruitment film is so successful because it engages the three decisive senses – seeing, hearing, feeling – and can therefore store information better in the brain.

 

Recruitment video facts

Recruitment films are usually 1–7 minutes long and typically cost between €3,000 and €30,000.

Websites with video get 41% more traffic.

Job ads on Facebook have 135% higher organic reach and achieve higher interaction rates.

Viewers retain 95% of a message from video, but only 10% from text.

90% of customers find videos helpful in the decision-making process.

81% of companies already have a film.

53% of marketers worldwide see the highest ROI in video marketing.

 

Which companies is a recruitment video suitable for?

Recruitment videos are suitable for any company with an active need for staff. Recruitment videos can be produced either once, globally (then more as a standalone recruitment film), or as part of ongoing HR marketing.

Recruitment films are particularly well suited to industries with a high demand for skilled workers, where the employer has to position itself attractively and prevail against other companies.

For smaller companies where recruitment plays a minor role, a corporate film that also appeals to applicants in a short section may be more suitable.

 

Where can you use a recruitment video?

The best place to use a recruitment film is your own website. If you have a jobs page or even your own careers portal, your recruitment film definitely belongs there. If different positions are advertised, the individual recruitment videos can be placed on the respective job posting pages.

The second major place to use recruitment videos is job boards, job portals and career networks. Store the recruitment film in your employer profile and refer to it in your job postings.

Of course, a recruitment video can also be embedded on classic social media profiles. And job fairs, applicant days and career events are a good platform too.

Some companies also use their recruitment film at company events such as anniversaries or an open day, although for this we’d rather recommend a corporate film or event film.

 

Examples of good recruitment films

On this page you’ll already find examples of successful recruitment videos. You’ll find more examples in our free handbook.

Bear in mind, too, that every company and every goal is different, so no two recruitment films are alike.

You can also find some recruitment videos online, for example on the YouTube channels or employer branding pages of large corporations.

 

What recruitment video costs should you expect?

The question of how much a recruitment film costs unfortunately can’t be answered across the board. Every recruitment film is tailored and produced individually to the specific company and goal and the applicant group to be addressed.

To help you set a budget, we recommend planning a price range between €3,000 and €30,000 for recruitment films. If you plan several recruitment videos for individual professions as part of a series production, the individual cost per film can even be lower.

The cost of a recruitment film is made up, by the way, of pre-production (concept, script, storyboard), the shoot (fees for the film crew and equipment (possibly also for professional talent) multiplied by the number of shooting days (usually 1–5 shooting days are needed for a recruitment film)) and post-production (editing, audio and possibly animation).

Most film productions bill by day rates. Flat rates and “fixed prices” are rather unusual and should be examined more closely.