Product videos that speed up buying decisions.
Measurable ROI meets 18 years of film and marketing expertise.
Get advice now: 02251 773 99 66
Product videos: more conversions for your online shop
At Pathfinder Studios we don’t just make videos – we develop powerful sales tools. Our approach combines deep product understanding with cinematic excellence. For product videos that don’t just impress, but demonstrably increase sales figures. Every project is built to demonstrate your product’s benefit perfectly, speed up buying decisions and maximise your revenue.
YOUR PRODUCT VIDEO HAS TO DO MORE THAN JUST LOOK GOOD
Product videos from other agencies
❌ Pretty visuals instead of clear benefit: The video looks high-quality but doesn’t explain why the customer should buy the product. An expensive film that doesn’t convert.
❌ Product knowledge and creative kept apart: The agency doesn’t understand the product in depth. The result is videos that miss important features or the decisive USP.
❌ No understanding of e-commerce: Great ideas that don’t work on the target platforms (e.g. Amazon, Shopify) and run into nothing without a clear call to action.
Product videos by Pathfinder Studios
✅ Benefit-driven storytelling: Every scene and every shot serves to demonstrate the real value of your product, solve problems and create clear buying incentives.
✅ Holistic sales strategy: We combine deep product understanding with sales-psychology know-how. That’s how we create videos that fit perfectly into your e-commerce strategy.
✅ Real product experts: We dive deep into your product to understand not just its functions but above all its true value for the customer, and to stage that emotionally.
HOW YOUR PRODUCT VIDEO TURNS CLICKS INTO PURCHASES
A strategic product video is your digital top salesperson, working around the clock. Our videos are built to generate measurable results – from the conversion rate to reducing returns.
CONVERSION UPLIFT
A product video makes products tangible and answers questions before they arise. The result: a significantly higher likelihood that visitors click “Buy now” and complete the purchase.
BUYING CONFIDENCE & TRANSPARENCY
Show your product from every angle, in action and in detail. That builds trust, removes uncertainty and makes for satisfied customers – which shows directly in a lower return rate.
PRODUCT UNDERSTANDING
Complex features? Special materials? A video explains more in 60 seconds than long texts. We make sure customers immediately understand and appreciate the benefit and quality of your product.
OUR PLAN FOR YOUR PERFECT PRODUCT VIDEO
A product video that sells is no accident. Our proven process makes sure we not only show your product in its best light but create a video that reaches your sales goals.
Maximum impact. Minimal effort for you.
01
PRODUCT & AUDIENCE ANALYSIS
We start with a deep dive: what is your product’s USP? What problem does it solve, and for which audience? Where will the video be used? On that we build a crystal-clear video strategy.
02
CONCEPT & SCRIPT
From a high-selling script that puts the benefit front and centre to a detailed storyboard – we develop a creative concept that makes your product desirable and conveys all the important information.
03
PRODUCTION & POST-PRODUCTION
Our directors and camera teams are masters at staging products perfectly. With high-end technology, precise lighting and creative editing, we create a video that reflects the quality of your product.
04
INTEGRATION & OPTIMISATION
Your product video is ready! We deliver every format you need for your sales channels – whether website, Amazon, social media or trade fairs. On request we advise you on the best integration for maximum conversion.
WE DON’T JUST MAKE PRODUCT VIDEOS. WE CREATE BUYING INCENTIVES.
A product video is only as good as the sales it generates. That’s why we present our references not as a collection of pretty shots, but as proof of how we stage products successfully and increase our clients’ revenue.
Buddy Socks
Energetic product launch campaign with multilingual video content for web, social media & shops.
Yayla TV Commercial
High-reach TV commercial for the well-known food brand Yayla to activate consumers and sustainably boost retail sales.
Busch Microsystems CFRP Hybrid System
Technical product video for the high-tech specialist Busch Microsystems that explains complex functions vividly and proves the technological superiority of the precision systems.
Let’s talk about your product video!
Whether you already have a clear goal in mind or are still working it out: we advise you from the very start, with passion and expertise. #LetsTalk
Strategic. Creative. Effective.
That’s Pathfinder Studios.
Value in Every Industry
Trust international professionals
Pathfinder Studios combines the creative excellence of international feature film with the strategic thinking of a brand agency.
Founded in 2008 in Euskirchen in the Rhineland, we work across Europe with companies that value strategic advice, creative execution and long-term results – from startups to global brands, from mid-sized businesses to corporations.
We have worked with German and British stars, celebrity voice talent and models. We have been an IHK-certified training company since 2015.
TOM WOLT
Director / Marketing Visionary
Tom has spent 19 years directing and advising on marketing, and after 1,000+ days on international film sets, nothing rattles him. His first feature is currently touring the festival circuit. When he's not making films or watching them, you'll find him playing sport, devouring tech news or entertaining his dog.
YVONNE SCHWALOWSKI
Producer / Strategy Architect
Yvonne is a strategically minded producer and an emotional storyteller. Before Pathfinder Studios, she worked as a business consultant and journalist. When she isn't advising clients or running a set, she's baking waffles or writing novels, published by Piper, Egmont and Ullstein.
Behind the scenes
When professionals are at work, you can feel it in every move. Creativity, routine and tight schedules mean everyone stays calm and focused. Whether trained in-house or drawn from our carefully curated freelancer pool, we make sure the right team is on site for your project.
Reasons for your product video
The right film production understands not just cameras but customers. We ask the right questions to produce a video that doesn’t just explain your product but sells it.
CONSULTING
Draw on 18 years of experience in visual sales promotion. We advise you on how to bring out your product’s strengths and make it irresistible for your audience.
CONCEPT
Every good product deserves a concept that gets its benefit across immediately. Our creatives develop ideas that make your product stand out from the crowd and deliver clear buying arguments.
FULL SERVICE
At Pathfinder Studios you get everything from one team: a convincing concept, the complete production of your video and the final post-production. All perfectly aligned for a high-selling result.
PROJECT MANAGEMENT
Product launches have fixed dates. Thanks to our experience across hundreds of productions, you can count on us. Your product video is ready in time for launch – on time and on budget.
Book a free initial consultation
Whether you already have a clear goal in mind or are still working it out: we're here to advise you. #LetsTalk
Free. No obligation. Personal.
Full service, the Pathfinder Studios way.
+49 (0) 2251 / 773 9966
office@pathfinder-studios.de
Product Video: Frequently Asked Questions –
Answered Directly
Get advice from our experts
Phone: +49 2251 773 99 66
(Mon–Fri, 8am–5pm CET)
Email: office@pathfinder-studios.de
Worth knowing about the product video
Our free Pathfinder Studios basic knowledge all about the product video for businesses. If you have further questions, why not arrange a free consultation with our experts directly.
So you can look this knowledge up again and again and pass it on to colleagues and decision-makers, we’ve put together everything worth knowing about the product video, along with illustrative examples, in our free handbook for instant download.
What is a product video?
A product video advertises a product or service with the goal of boosting sales. So a product video primarily wants to sell.
Special sub-forms of product videos are explainer videos (where the focus is on conveying knowledge) and commercials (where the focus is on attention and higher sales). By the way: even if the name doesn’t suggest it, a product video can also advertise a service.
Depending on the goal and format, product videos are 10 seconds to 3 minutes long.
What is the benefit of a product video?
A product video has the benefit and purpose of presenting a product or service appealingly. Product videos are used mainly in sales, for example on a service page or as an intro to a sales presentation with the customer on site.
In its form as a commercial, a product video is also used in marketing, and in its form as an explainer film it can also be used in customer support and in training staff.
Product videos are so popular for marketing, sales and support because they combine information and emotion perfectly and get them across understandably and to the point.
Product video facts
64% of consumers buy from a company after seeing a video of it.
Companies that use video achieve on average 43% more revenue.
Websites with video get 41% more traffic.
Video content on Facebook has 135% higher organic reach.
90% of customers find videos helpful in the decision-making process.
Viewers retain 95% of a message from video, but only 10% from text.
81% of companies already have a film.
53% of marketers worldwide see the highest ROI in video marketing.
Which products is a product video suitable for?
Product videos are suitable for any kind of product – and for services too. In principle it doesn’t matter whether the product/service is delivered in the B2B or B2C sector.
Only the design and tonality of the product video change depending on the audience and goal.
If the product is complex or needs explanation, an explainer video is more suitable.
Commercials are particularly well suited to presentation on TV and in cinema as well as at the POS (point of sale), but also on social media and at special events.
Product videos always deal with a specific product/service. They are therefore less suitable for conveying an image (corporate film), winning staff (recruitment film) or accompanying events (event film).
Product video, commercial or explainer film?
Any film that focuses on a product or service is a product video. Here information and emotion are roughly balanced.
Product videos as commercials are short, snappy and gripping, aiming to generate attention and boost sales. Here the focus is more on emotion and brevity, as a commercial is usually 10–60 seconds long. Commercials are generally produced more elaborately and to a higher standard and are therefore often more expensive than pure product videos or explainer videos.
Product videos as explainer videos explain complex contexts, processes and customer benefits, thereby improving sales and support. The focus is accordingly more on information and the length is around 2 to 5 minutes.
Your film production will gladly help you choose the film type that best achieves your goal.
Where can you use a product video?
The range of uses for a product video is as varied as its formats. Product videos work excellently on the website and on targeted landing pages or product pages.
Shorter product videos and commercials also work very well on social media as well as at events of all kinds. And of course in cinema, on TV and at the trade fair stand. (Not to be confused with the event film).
Explainer videos are also suitable for use on the website or on product pages. But they are also well placed on site in sales presentations or at the POS (e.g. in the DIY store).
Examples of good product videos
On this page you’ll already find examples of successful product videos, both as a commercial and as an explainer video. You’ll find more examples in our free handbook.
Bear in mind, too, that every company and every goal is different, so no two product videos are alike.
And of course you see dozens of product videos and commercials every day on TV, in your social media feed and e.g. in the DIY store.
What product video costs should you expect?
The question of how much a product video costs unfortunately can’t be answered across the board. Every product video is tailored and produced individually to the specific company, product and goal.
To help you set a budget, we recommend planning a price range between €5,000 and €15,000 for a product video. Commercials usually start at €10,000.
The cost of a product video is made up, by the way, of pre-production (concept, script, storyboard), the shoot (fees for the film crew, equipment and possibly talent/models multiplied by the number of shooting days (usually 2–5 shooting days are needed for a product video)) and post-production (editing, audio and possibly animation).
Most film productions bill by day rates. Flat rates and “fixed prices” are rather unusual and should be examined more closely.
