Event videos with a lasting impact.
Measurable ROI meets film and marketing expertise since 2008.
Get advice now: +49 2251 773 99 66
Modern event videos and emotional event videos
At Pathfinder Studios we don’t just capture your event – we create lasting value. We combine the dynamism of your event with cinematic excellence to make event videos that carry emotion and support your goals. Every shot is geared to capturing the energy of your event, captivating your audience and communicating the success of your event for the long term.
YOUR EVENT VIDEO HAS TO DO MORE THAN JUST RECORD
Event videos from other agencies
❌ Focus on documentation instead of emotion: The film shows what happened but doesn’t capture the energy and atmosphere of the event. A long video with no lasting impact.
❌ No strategy for afterwards: Filming and later use (e.g. for social media) are separate processes. Valuable potential for marketing and reach is lost.
❌ No live experience: Inexperienced teams miss decisive moments, disrupt the flow or can’t react to unforeseen situations (e.g. poor lighting).
Event videos by Pathfinder Studios
✅ Emotional staging: Every shot and every cut serves to capture the distinctive atmosphere of your event and make the emotions tangible for every viewer. The result is a film that still captivates long after the event.
✅Holistic content strategy: We combine dynamic live production with a clear marketing strategy. From the start, we plan how your film delivers maximum impact as an aftermovie, in social media clips or to promote your next event.
✅ Real event experts: We know you can’t repeat a live event. Our experienced team works unobtrusively, anticipates key moments and delivers outstanding, cinema-grade results even under pressure.
HOW YOUR EVENT BECOMES A LASTING EXPERIENCE
Your event is a considerable investment. Our strategic event videos are built to maximise the value of that investment and make it usable far beyond the day of the event. We turn one-off moments into lasting assets that deliver measurable results – whether for your marketing, your HR department or your community.
MARKETING & REACH
An event video is your strongest marketing tool. It makes everyone who wasn’t there want to attend next time (FOMO), convinces future sponsors and delivers high-quality content for your social media channels for months.
Employer Branding
In the “war for talents”, lived culture is decisive. Show instead of just telling: a dynamic film of your company conference, team event or a hackathon is the most authentic insight into your company and attracts the talent that really fits you.
CUSTOMER LOYALTY
An event thrives on people. An aftermovie strengthens the sense of community and keeps the positive energy alive. It serves as a thank-you to your guests and cements the emotional bond with your brand or company.
Our elements for your successful event video
Event videos come in different forms and functions. Our proven way of working, built through hundreds of successful events since 2008, is a transparent, collaborative process. That way we make sure we don’t just create a nice event video, but exactly the video that helps you.
01
Video coverage
Video coverage is the heart of our work. We dynamically capture programme highlights, atmosphere and the guests’ enjoyment. From this comes authentic video material as the ideal basis for the final event video and further videos.
02
Photography
In addition or as an alternative to videography, our event photographer also captures your event in expressive images. You receive a selection of professional photos – ideal for your website, social media channels, press work or as a lasting memento.
03
On-site soundbites
Optionally, we capture short, professionally conducted interviews at your event. These targeted soundbite statements from participants, experts or partners give your film a personal touch, reinforce the core messages and build credibility.
04
Editing & usage
Whether an emotional 3-minute event video or snappy 30-second reels with overlays. Our experienced video editors deliver your event video tailor-made. On request, on the same day as same-day delivery, or express within 48 hours of the event.
WE DON’T JUST MAKE VIDEOS. WE EXTEND YOUR EVENT.
An event video is only as good as its lasting impact. That’s why our reference films don’t just show what happened, but prove how we increase the value and reach of an event far beyond its final day.
ParcelLab Userboard
Dynamic event video with soundbite statements for the leading e-commerce platform ParcelLab, capturing the distinctive atmosphere, the networking and the key insights of the industry event.
WIRKsam NRW 2025
A dynamic and informative summary of the one-day expert event. The film captures the key presentations and innovative live demonstrators and serves participants as a compact recap and lasting knowledge anchor of the solutions presented. It gives everyone involved the chance to recap the most important insights at their leisure and share them internally.
IHK Ball der Wirtschaft
Elegant event video from the IHK Aachen Ball der Wirtschaft (Business Ball), capturing the glamorous atmosphere, the high-calibre encounters and the stylish highlights of the region’s top social event.
Audi IAA Training
Fun and informative event video of a 2-day workshop that lets participants recap what they’ve learned. Special: same-day delivery. The film was shown on site at the end of day 2 as a closing and motivation booster.
Let’s talk about your event video!
Whether you already have a clear goal in mind or are still working it out: we advise you from the very start, with passion and expertise.
Strategic. Creative. Effective.
That’s Pathfinder Studios.
Value in Every Industry
Trust international professionals
Pathfinder Studios combines the creative excellence of international feature film with the strategic thinking of a brand agency.
Founded in 2008 in Euskirchen in the Rhineland, we work across Europe with companies that value strategic advice, creative execution and long-term results – from startups to global brands, from mid-sized businesses to corporations.
We have worked with German and British stars, celebrity voice talent and models. We have been an IHK-certified training company since 2015.
TOM WOLT
Marketing Consultant & Director
Since 2008, Tom has been directing and advising on marketing, and after 1,000+ days on international film sets, nothing rattles him. His first feature is currently touring the festival circuit. When he's not making films or watching them, you'll find him playing sport, devouring tech news or entertaining his dog.
YVONNE SCHWALOWSKI
Producer, Author & Screenwriter
Yvonne is a strategically minded producer and an emotional storyteller. Before Pathfinder Studios, she worked as a business consultant and journalist. When she isn't advising clients or running a set, she's baking waffles or writing novels, published by Piper, Egmont and Ullstein.
Behind the scenes
When professionals are at work, you can feel it in every move. Creativity, routine and tight schedules mean everyone stays calm and focused. Whether trained in-house or drawn from our carefully curated freelancer pool, we make sure the right team is on site for your project.
Reasons for your event video
The right film production doesn’t just capture your event but understands its goals. We ask the right strategic questions and have the years of experience and the resources needed to turn the distinctive atmosphere of your event into an effective film.
CONSULTING
Draw on our experience since 2008 with events of every size. We advise you personally and responsively – from the first idea of how best to stage your event to the final delivery of the film and beyond.
CONCEPT
Every event tells its own story. We develop a strong creative concept that defines how we capture the emotions, the highlights and the core messages of your event to reach your goals.
FULL SERVICE
At Pathfinder Studios you get everything from one team: a well-rehearsed camera team on site, complete shoot planning, production and a post-production perfectly tailored to the needs of your event.
PROJECT MANAGEMENT
At a live event, every move has to be right. Deadlines and budgets are as reliable as our planning. Thanks to our experience, we work unobtrusively and efficiently on site and deliver your event video in budget and on time.
Book a free initial consultation
Whether you already have a clear goal in mind or are still working it out: we're here to advise you.
Free. No obligation. Personal.
Full service, the Pathfinder Studios way.
+49 2251 773 99 66
office@pathfinder-studios.de
Event Video: Frequently Asked Questions –
Answered Directly
Get advice from our experts
Worth knowing about the event video
Our free Pathfinder Studios basic knowledge all about the event video for businesses. If you have further questions, why not arrange a free consultation with our experts directly.
So you can look this knowledge up again and again and pass it on to colleagues and decision-makers, we’ve put together everything worth knowing about the event video, along with illustrative examples, in our free handbook (in German) for instant download.
What is an event video?
Event videos document an event and are thus part of live communication. Event videos can accompany, for example, trade fairs, congresses, in-house exhibitions, roadshows, anniversaries, open days or team-building activities.
By the way, “Eventfilm” and “Eventvideo” mean the same thing in German. Since “video” there is often associated with lower quality and budget, we as a film production company prefer “Eventfilm” – in English, “event video” is the established term.
An event video is usually 1–5 minutes long (live recordings up to 120 minutes, or as long as the event lasts). An event video is usually carried by music but can also be supplemented by a professional voiceover artist and/or personal soundbites from participants.
As a rule, an event video is retrospective, i.e. the documentation of the event, published afterwards. Films produced specifically for broadcast AT an event are usually a sub-form of the corporate film or product video.
What is the benefit of an event video?
The event video has the advantage that your event lives longer and achieves greater reach. After the actual event (offline on a specific date), the event video opens up a second, self-sufficient chain of use.
Event videos are suitable for following up events to increase reach. This way participants can be reactivated, and following up on leads and contacts is made easier. Prospects who couldn’t make it to the event in person also get an impression of it, so your message can be conveyed to more people.
At the same time, event videos have the benefit that they can be used for acquisition and preparation for upcoming events. By sending a video of the past event along with the invitation, prospects can get an immediate impression. This increases registration numbers.
An event video should therefore always be planned into event planning and live communication. The rule of thumb: 10–15% of the event budget should be allocated to the video. In return, reach can be increased by more than 200% – with no time limit. Worth it, isn’t it?
Event video facts
Event videos cost only around 10–15% of the event budget but generate up to over 200% of the reach.
64% of consumers buy from a company after seeing a video.
67% of all viewers of event videos subsequently buy a ticket to similar events.
Websites with video get 41% more traffic.
Video content on Facebook has 135% higher organic reach.
90% of customers find videos helpful in the decision-making process.
Viewers retain 95% of a message from video, but only 10% from text.
53% of marketers worldwide see the highest ROI in video marketing.
For which events is an event video worthwhile?
Event videos are worthwhile for any kind of event.
Event videos are especially popular for company parties, anniversaries and employee events;
for trade fairs, roadshows, congresses and user boards;
and for training sessions, open days or company tours.
As a rule, the event video is a documentary edit of the event (a “best-of”). For expert talks, panel discussions and presentations, however, a 1:1 recording is worthwhile, e.g. in the form of a TED talk.
There are also event videos produced specifically for broadcast at the event. This can be, for example, a sub-type of the corporate film or product video shown at the trade fair stand, or presented on the big screen at the anniversary.
Especially popular since coronavirus are live event videos (live streaming). Just like a football match, this event is broadcast live via a platform (e.g. YouTube, Facebook Live, Twitch or a Zoom video conference) to an open or closed audience. This requires completely different technology and know-how than classic event videos, so you should factor in this option from the very start in your briefing.
Where can you use an event video?
The best place to use event videos is the internet. Event videos can be embedded on the event page or your own website. Additionally/alternatively, you can make the event video available on social media and/or video platforms such as YouTube and Vimeo.
It’s especially successful to include a link to the video in your email marketing, e.g. when following up on contacts. If you do press outreach, you can also include a link to the video and, for example, add it to brochures and print materials via a QR code.
Examples of good event videos
On this page you’ll already find examples of successful event videos. You’ll find more examples in our free handbook (in German).
Bear in mind that every event and every goal is different, so no two event videos are alike. Should it be a dynamic best-of aftermovie with atmospheric music? Should participants and organisers give soundbites? Or should a complete discussion or talk be recorded? A good film production will help you answer these questions.
What event video costs should you expect?
The question of how much an event video costs unfortunately can’t be answered across the board. Every event video is tailored and produced individually to the specific event, company and goal.
To help you set a budget, we recommend, as a guideline, 10–15% of the event budget on top. That makes an event video cost on average €2,000 to €10,000.
The cost of an event video is made up, by the way, of pre-production (concept, script, storyboard), the shoot (fees for the film crew, equipment (watch out for live equipment!) and possibly a presenter) and post-production (editing, audio and possibly overlays).
Most film productions bill by the hour or by day rates. Flat rates and “fixed prices” are rather unusual and should be examined more closely.
