BuddySocks Kickstarter video

Kickstarter video in German and English that can be used as both an explainer video and a commercial

Client	BuddySocks
Campaign	Kickstarter 01
Agency & production	Pathfinder Studios
Director	Tom Wolt
Producer	Ivy Thomas
Camera	Thomas Adolph

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das einen weißen Tennis-Socken auf Mockup zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das einen spaßigen grauen Sneaker-Socken auf Mockup zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das einen lustigen rosa Socken auf Mockup zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Fußmodel dynamisch mit Socken zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das Sockenpaare mit einer lustigen Geste zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das einen roten Damensocken auf Mockup zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Close-up Detail-Nahaufnahme des Logos zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Fußmodel dynamisch mit bunten Socken zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Close-up Detail-Nahaufnahme der hohen Qualität zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das professionell einen grauen Sneaker-Socken auf Mockup zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Fußmodel humorvoll mit bunten Socken zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Close-up Detail-Nahaufnahme der Verpackung zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das ein Fußmodel lustig mit bunten Socken zeigt

Produktfoto aus dem Fashion Werbevideo für die Startup Marke BuddySocks, das professionell hochwertige Sockenpaare zeigt

ABOUT THE CLIENT

BuddySocks redefines the sock as a modern luxury accessory. With design-led collections, the brand appeals to a new generation of discerning connoisseurs for whom luxury is a question of attitude and curated style – down to the smallest detail. Its special advantage is the innovative loop that keeps the socks together as a “buddy” pair when washing, drying and sorting.

CHALLENGE

A project under high pressure: after a first film production company had failed, we took on the task of producing a Kickstarter video for a new, modern sock brand. The budget was correspondingly limited and the production conditions difficult – only a few prototypes existed, which severely restricted the filming options. Even so, the video had to convince and inspire a young, dynamic yet demanding luxury target group – and afterwards work both as an explainer video and as a commercial.

SOLUTION

Our concept was based on the principle of “minimal input, maximum output”. Instead of spending the scarce resources on a complex story, we focused on pure energy and joy in the product.

Dynamics instead of statics: we went for an infectious, positive mood. With bouncy music, colourful backgrounds and dancing foot models, we created a visually gripping spot that perfectly captures the vibe of the brand.
Efficient staging: this approach is not only creative but also extremely resource-efficient, and elegantly gets around the problem of having only a few prototypes.
A clear message: a fun, excellently voiced script in German and English explains all the product features with a wink – a key requirement for the success of a crowdfunding campaign.

Testimonials

“The creative key was reduction: focusing on the feet, the rhythm, the colour. We staged a visual party where the socks were the guests of honour. Particularly exciting in this project: the localisation – native English speakers tick differently from Germans and can be louder and crazier. So we cast a male voice-over artist in English and a female voice-over artist in German.”

– Tom Wolt, Director

Testimonials

“Coming into this project after the client had already had a bad experience was above all a matter of trust. Our first task as a production company was to convey security and a clear, achievable plan. We had to prove that even with clever, focused means you can achieve a result that is fresh, high-quality and absolutely convincing.”

– Ivy Thomas, Producer

RESULT

The video became the centrepiece of a successful Kickstarter campaign. It struck exactly the right tone with the demanding target group and helped reach the funding goal and launch the brand successfully on the market. After the campaign, the spot also works as a dynamic brand film.