Hoesch Granules industrial photography, corporate film & website

Full-service cross-media brand assets consisting of industrial photography, a multilingual corporate film and a website

Client	Hoesch Granules GmbH
Campaign	Brand assets (various)
Agency & production	Pathfinder Studios
Director	Tom Wolt
Producer	Ivy Thomas
Camera	Thomas Adolph

ProfessionelleImage Industriefotografie für das Unternehmen Hoesch Granules, das Mitarbeiter mit Gabelstapler im Teamwork zeigt

ProfessionelleImage Industriefotografie für das Unternehmen Hoesch Granules, das zwei Mitarbeiter professionell im Team vor einer Industrie-Anlage zeigt

ProfessionelleImage Industriefotografie für das Unternehmen Hoesch Granules, das Mitarbeiter mit Gabelstapler bei der Arbeit in der Lager-Logistik zeigt

ProfessionelleImage Industriefotografie für das Unternehmen Hoesch Granules, das zwei Mitarbeiter sympathisch bei der Arbeit an einer Maschine zeigt

Professionelle Image Industriefotografie für das Unternehmen Hoesch Granules, das die Industrie-Anlage und Mitarbeiter episch inszeniert

ABOUT THE CLIENT

Hoesch Granules is a leading company in aluminium recycling and a key player in the circular economy. The company supplies manufacturing industry with high-quality recycled raw materials, making a significant contribution to environmental protection.

CHALLENGE

How do you show a “dirty” process cleanly? Aluminium recycling is essential for environmental protection, but the process itself is often perceived as “dirty” and unattractive. The challenge was to create photo assets and a corporate film that put the positive environmental impact in the foreground and build trust – in an industrial plant designed purely for production, and under strict confidentiality requirements that prevented us from showing customers or specific end products.

SOLUTION

Celebrating raw reality. Instead of glossing over the rough industrial environment, we turned it into the stage for a powerful story in the photos and the corporate film.

Narrative opening: the corporate film begins by making the problem and the need for aluminium recycling clear to viewers. This creates openness and presents Hoesch Granules as the competent solution to a global challenge.
Epic imagery: we fully embraced the “edgy” industrial look and worked with deliberately low-exposure image composition. The result was epic, almost action-packed shots that radiate strength and significance.
Symbolic connection: to link back to the environment, we overlaid shots of the pure end product with images from nature – such as raindrops on leaves. This visual metaphor makes the positive cycle immediately tangible.
Global communication: producing the film in five languages (German, English, Chinese, Spanish, Portuguese) underlines the company’s international relevance.

Testimonials

“Instead of trying to make an industrial plant look ‘clean’, we decided to celebrate its rough, almost brutal aesthetic. With high-contrast lighting, we turned the processes into epic images. The environmental benefit emerges in the viewer’s mind – precisely through this contrast.”

– Tom Wolt, Director

Testimonials

“A film in five languages means finding the perfect voice-over artist five times and adapting the script with cultural precision. Thinking about this international complexity from the very beginning and implementing it smoothly is the strategic added value we offer globally active clients like Hoesch.”

– Ivy Thomas, Producer

RESULT

The film, photos and website have successfully had a positive influence on the public perception of Hoesch Granules. They serve as a powerful tool for making the company’s environmental importance understandable and building trust with partners, customers and the public. Thanks to its multilingual approach, the corporate film strengthens the company’s position in the global market.