An aftersales corporate film brings building plots to life by showing not the empty land, but the future life on it. For the property developer F&S concept, Pathfinder Studios conceived and produced an emotional corporate film that buyers proudly show their family and friends after purchasing their plot. Professional actors play the future life on the plot, while real employees show the expertise behind it. This strengthens customer loyalty in aftersales and turns buyers into brand ambassadors.
How do you bring an empty piece of land to life – in changeable autumn weather, no less? This case study shows how concept, direction and flexible production planning turned surveying and site development into a corporate film about the future.
The project at a glance
| Client | F&S concept Projektentwicklung GmbH & Co. KG |
| Project | Aftersales corporate film |
| Agency and production | Pathfinder Studios |
| Director | Tom Wolt |
| Production | Ivy Thomas |
| Camera | Thomas Adolph |
| Hair & make-up | Sarah-Lena Kreuter, Janine Burg |
Who is F&S concept?
F&S concept is a leading property developer and site development company specialising in residential neighbourhoods in semi-rural areas. The company supports private homebuilders, developers and local authorities from planning and site development through to the building-ready plot.
Why is a corporate film for property developers a particular challenge?
A corporate film for property developers is a particular challenge because an undeveloped plot has nothing emotional about it at first. Even so, the corporate film for F&S concept had to be moving enough for buyers to proudly show it to family and friends after their purchase. F&S concept wanted to strengthen the period after the purchase – the phase in which buyers look forward to their new home and want to feel their decision was right.
There were two further difficulties:
- The plots had to become a desirable vision of the future despite changeable autumn weather.
- Technical services such as surveying and soil analysis needed to build trust rather than come across as dry.
How do you make an empty building plot emotional in a corporate film?
An empty building plot becomes emotional in a corporate film when it shows not what is, but what will be: professional actors play the future life on the plot, while real employees show the expertise behind it. Our corporate film concept was based on a simple idea: ‘A plot of land is the future.’
How does a corporate film show the future life on a building plot?
A corporate film shows the future life on a building plot by having professional actors play the moments that will happen there. Instead of filming empty land, we staged exactly this life: the young couple planning their first home, the family with children playing, the older couple enjoying their free time in the countryside.
How does a corporate film build trust in technical services such as surveying and site development?
A corporate film builds trust in technical services when real employees show them. While actors play the future residents, we show real F&S employees at work. This turns the company’s technical expertise into a trustworthy foundation for its customers’ dreams. Aerial footage also shows the location and the open space of the neighbourhoods.
What role do voice-over and music play in an emotional corporate film?
Voice-over and music link the individual scenes of an emotional corporate film into one story. In the corporate film for F&S concept, a warm, trustworthy voice-over and emotive music convey security and anticipation.
How does a standby production protect a corporate film against weather risks?
A standby production protects a corporate film against weather risks because team, actors and locations are planned so that we can react at short notice to the best weather window. Weather is the biggest risk when shooting outdoors in autumn. Instead of hoping for luck, we therefore set up a standby production for F&S concept.
Our entire focus was on capturing that one powerful feeling: confidence in what lies ahead. That is what moves people emotionally. The task for the director was to guide the actors in an empty place so that viewers can already sense the future laughter of children and the sense of security in their new home.
– Tom Wolt, Marketing Consultant & Director
This project was the ultimate test of agile production. Weather is the biggest risk when filming outdoors in autumn. Instead of hoping for luck, we managed this risk by setting up a ‘standby production’. That gives the client the certainty that we won’t just get any shot, but the best possible one – whatever the forecast says.
– Yvonne Schwalowski, Marketing Consultant & Film Producer
What did the aftersales corporate film achieve for F&S concept?
The aftersales corporate film is a complete success for F&S concept: buyers feel confirmed in their decision and proudly show it to family and friends. This strengthens emotional customer loyalty and turns buyers into brand ambassadors who recommend F&S concept to the people around them.
What can property developers and other companies learn from the aftersales corporate film?
- Show the benefit, not the product. If you sell a plot of land, a service or a product that needs explaining, the best thing to show is the life that results from it.
- Combine actors and employees. Actors carry the emotion, real employees bring the credibility.
- Use corporate films in aftersales. A corporate film that customers like to share after their purchase confirms their decision and works as a recommendation among the people they know.
- Plan for weather risks. For outdoor shoots, flexible standby planning avoids compromises on the image.
Our guide to corporate video production explains which types of film there are and what they cost. Find out how we bring brands to life emotionally with moving images on our brand communication page.
Find out more about our corporate films here:
Our services in this project
- Concept and script
- Voice-over script
- Casting of actors and employees
- Location scouting and location management
- Direction and all filming, including aerial footage
- Post-production: editing, colour grading, sound design
- Voice-over casting and recording
- Music and motion graphics
Frequently asked questions about corporate films for property and developers
Let’s talk about your corporate film
Would you like to delight customers after their purchase, or bring an offer that needs explaining to life emotionally? In a free initial consultation, we clarify goals, concept and budget – with no obligation and as equal partners.
Or contact Yvonne Schwalowski directly: +49 2251 773 99 66, office@pathfinder-studios.de
