Video marketing is a modern and powerful way to build a successful brand presence online. Videos hold a unique appeal for users – and therefore for potential customers – as video marketing statistics from scientific surveys show.
Discover our eBooks: 
“The comprehensive Video Marketing Handbook” (in German) – download it free here
The following striking statistics show what makes video so powerful and the opportunities it offers companies:
Online video marketing figures
More than 50 percent of internet users look for videos about a product or service before visiting a shop.
Source: Google
90% of the information transmitted to our brain is visual, and visual information is processed 60,000 times faster than text.
Source: HubSpot
People remember 10% of what they hear, 20% of what they read, but 80% of what they see.
Source: hp
75% of executives watch a video about a new offering at least once a week. And 65% of them then visit the provider’s website.
Source: Forbes
92% share a video with others after watching it on a mobile device.
Source: Forbes
55% watch online videos every day.
Source: HubSpot
Cisco forecast that by 2022, online video would account for more than 82% of all internet traffic – 15 times more than in 2017.
Source: Cisco
Looking for the right film production company?
“Finding the right film production company” (in German) – download the free eBook here
Social media video facts
80% of users follow at least one company on Instagram.
Source: Futurebiz
On social media, videos generate 1200% more shares than text and images combined.
Source: SmallBiz
Video marketing statistics show that social media posts with video get 48% more views.
Source: HubSpot
Mobile use of YouTube grows by 100% every year.
Source: HubSpot
62% of Facebook users said they were more interested in a product after seeing it in a Story.
Source: Marketing Land
Facebook generates an average of 8 billion video views every day.
Source: TechCrunch
Video conversion statistics
The average user spends 88% more time on a website with video than on one without.
Source: Forbes
Including a video in an email increases the click-through rate by 200-300%.
Source: Forbes
70% of B2B marketers say video is the most effective medium for generating conversions.
Source: Demand Metric
Statistics show that 81% of companies already use video marketing.
Source: HubSpot
Videos on landing pages can increase conversions by up to 80%.
Source: Slideshare
After watching a video, people are 64% more likely to buy a product online.
Source: Forbes
SEO and video
Blog posts with a video are 53 times more likely to rank on the first page of Google.
Source: Convince & Convert
58% of Google searches take place on mobile devices.
Source: Hitwise
Posts with video generate more backlinks and increase search traffic by 157%.
Source: Search Engine People
Companies that use video on their website get 41% more web traffic from Google searches than companies that don’t.
Source: SmallBizTrends
65% of business decision-makers visit a company’s website after watching its promotional video.
Source: Forbes
Free eBooks to help you decide
For a comprehensive overview of the different video formats in video marketing, we have put together practical handbooks as eBooks for you to download free of charge (in German):
- Video marketing – the comprehensive handbook for companies (download)
- Finding the right film production company – the handbook (download)
- The Corporate Film Handbook (download)
- The Industrial Film Handbook (download)
- The Product Video Handbook (download)
- The Event Video Handbook (download)
- The Explainer Video Handbook (download)
- The Recruitment Video Handbook (download)
- Trade fair alternatives – the handbook (download)
- Streaming and digital events – the handbook (download)
All handbooks contain valuable tips, examples and prices to help you decide. The high-quality PDFs are ready to download straight away.
