How to market real expertise: a digital relaunch for a hidden champion
Pathfinder Studios transformed the digital brand perception of Deutsche Mechatronics GmbH (DTMT) through a comprehensive corporate film, corporate photography and a website relaunch that makes the 70,000 m² OEM production facility tangible as a “virtual factory tour” – without showing confidential customer products.
| Project factor | Details |
|---|---|
| Client | Deutsche Mechatronics GmbH (DTMT) |
| Industry | Systems supplier / mechatronics (OEM for medical technology & aerospace) |
| Core challenge | Proving outstanding technological excellence without being allowed, as a white-label manufacturer, to show customers’ finished end products. |
| Our solution | A “virtual factory tour” as a corporate film, paired with a website relaunch in which the company’s own employees and internal processes become visible proof of quality. |
| Production highlight | Highly efficient shoot planning in a 70,000 m² high-tech production facility without disrupting ongoing shift operations. |
| Assets delivered | 1 bilingual corporate film (DE/EN), a modular corporate photo pool (machines, portraits, industry), 1 completely new corporate website. |
How do you market an OEM manufacturer that isn’t allowed to show its best products?
About the client
Deutsche Mechatronics GmbH is a leading systems supplier and full-service provider of mechatronic systems and assemblies. As a strategic partner to high-tech industries such as medical technology and aerospace, the company covers the entire value chain – from development through series production to logistics.
The starting point
“We can do (almost) anything – but nobody knows it.”
For decades, DTMT has been a powerhouse in highly specialised OEM manufacturing. With over 330 clever minds, they make system solutions for global brands.
The problem: because the most impressive solutions are strictly confidential white-label products, the old digital presence and previous sales activities didn’t reflect the enormous innovative strength of this hidden champion.
Why video & photo as a holistic asset
“From sheet-metal shop to flexible solution provider”
It quickly became clear to us that this wasn’t about creating or improving an image, but about making it visible for the first time. The mission: a digital presence that convinces worldwide.
Polishing the logo wasn’t enough. To win the trust of new B2B customers, the reality on site – German engineering – had to become tangible digitally. DTMT needed a digital ambassador as convincing as a real tour of the production halls.
Strategy & implementation: people as the innovation factor
OUR SOLUTION
We translated DTMT’s abstract system solutions into a human, tangible story under the motto “Solutions in series”.
Our process began with intensive workshops on site. The insight: people make the difference in German engineering. So we put the focus on the human factor.
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Authenticity instead of anonymity: instead of sterile machinery, we made real employees from development, design and logistics the “heroes” of the film. They subtly guide the viewer through the complex full-service approach.
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Making scale & quality visible: using indoor and outdoor drone flights, we made the sheer size of the plant tangible. Dynamic camerawork, professional colour grading and motion graphics underline the “Made in Germany” promise of quality.
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Zero downtime production: our experienced production team and crew scheduled filming in the production halls so efficiently that DTMT’s day-to-day business and series production were not interrupted.
Under the motto “Solutions in series”, alongside the defining corporate film we also developed a modern web presence and professional corporate photos of employees, machines and processes, to equip the company as well as possible for digital transformation and modern marketing.
Measurable results & output metrics
THE RESULT
Our strategic realignment of the marketing with a corporate film, website and corporate photography led to a fundamental change that still pays off today:
Timeless impact = long-term ROI: the visual language introduced in 2019 is still Deutsche Mechatronics’ central marketing asset today. An investment whose ROI grows with every year of active use.
Employee pride = more identification: employees feel seen and understood, and recognise the value they deliver every day.
A growing partnership = efficient marketing: the collaboration between DTMT and Pathfinder Studios continues to this day. We advise on digital sales processes, the website and content strategy, as well as optimising the digital sales funnel.
What the client says:
“A fantastic film that our customers keep talking to us about.”
– Dipl.-Ing. Jürgen Carl, Management, Deutsche Mechatronics GmbH
“Working with Yvonne and Tom was excellent from the start, both professionally and personally. We feel we are in good hands in every respect.”
– Sonja Faßbender, Assistant to the Management
Measurable metrics
Instead of relying on short-term click numbers, we built a long-term growth factor for DTMT. The combination of film, photo and web now forms the foundation of its sales and online marketing.
| Metric / KPI | Result |
|---|---|
| Asset longevity | The visual language introduced in 2019 is still central today. |
| Production scope | Support across the entire value chain: concept, direction, post-production and web from a single source. |
| Internal Branding | Special screening of the corporate film for over 330 employees on the big screen. |
Pathfinder expert insights:
Tom Wolt, director at Pathfinder Studios:
“Our task was to make the invisible process of engineering and process planning visible. By staging the employees as heroes of their discipline, we show not just technology but the spirit of teamwork and innovation.”
Ivy Thomas, producer:
“We knew we had to film with real employees to convey the core message ‘competence through know-how’. Our challenge as a production company was to schedule the shoots so efficiently and precisely that we disrupted day-to-day business as little as possible.”
Defining corporate film, modern website relaunch & professional corporate photography as brand assets for digital marketing
| Project details | Information |
|---|---|
| Client | Deutsche Mechatronics GmbH |
| Campaign | Corporate film / photography / website relaunch / brand assets / content |
| Agency & production | Pathfinder Studios |
| Director | Tom Wolt |
| Producer | Ivy Thomas |
| Camera | Thomas Adolph |
SERVICES
Corporate film
- Concept & idea
- Script, scene plan, storyboard
- Voice-over script (DE/EN)
- Direction & filming on site
- Aerial footage indoors & outdoors
- Post-production: editing, colour grading, sound design
- Motion graphics, visual effects, captions
- Voice-over casting & recording (DE/EN)
- Various formats & adaptations
Corporate photography
- Machine photography
- Industrial photography
- Product photography
- Employee, team & portrait photography
- each including visual concept, on-site staging, retouching
- in web and print quality
Website relaunch
- Concept, layout, technical implementation and programming
- Copy concept & copywriting
- Hosting, support & maintenance
- Editorial support & content production
- including basic SEO optimisation
Strategic consulting
- SEO consulting
- Marketing consulting
More about Deutsche Mechatronics GmbH: website
Ready for your marketing success?
Whether you already have a specific project goal or are still exploring: we’ll advise you!
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In short: full service. Pathfinder Studios.
Yvonne Schwalowski
Senior Producer
+49 2251 773 99 66
office@pathfinder-studios.de
