Corporate film concepts are important when planning.
Why no two corporate film concepts are the same
A corporate film concept is one of the first things a professional film production company creates when planning a corporate film. But not all corporate films are the same. A corporate film is like a tailor-made suit, a bespoke office design or personal style advice: individual, personalised and designed precisely around you and your needs. The focus is always on your goals and challenges, which is why corporate film concepts should always be tailored to your company.
With professional film production companies, several consultations therefore always take place while the quote is being prepared, to learn more about your company, your goals and your challenges. This lets the film production company decide exactly what will help your company and what won’t. All good corporate film concepts are developed on this basis – so a corporate film concept can never be identical to the one for another company.
Still, every corporate film concept is built on a basic framework. In this article, we show which corporate film concepts are the most successful.
Some basic frameworks for corporate film concepts work best for certain goals and challenges. To give you an idea of what your corporate film could look like, we present some of the best corporate film concepts here.
The company presentation
With the classic company presentation, you can – as you might guess – present your company. This corporate film concept is above all about presenting the company in a likeable and professional way. The focus is on your company values and what the company does. Which products do you make? Which services do you offer?
The tone of company presentations is often factual rather than emotional. With statements from employees and managers, the company introduces itself in a personal, down-to-earth way – a mix of professionalism, likeability and down-to-earth character.
Footage of your production processes, products and employees at work gives viewers an insight into your company. This makes the company presentation particularly suitable for a target group that doesn’t know your company yet, or only very slightly. Even so, it can further strengthen your company values for existing customers.
Besides statements, a professional voice-over artist can guide viewers through the film. Actors, on the other hand, are rarely used for company presentations.
Company history
For many companies, their own history is an important topic, which is why it features in many corporate film concepts. It shows experience and tradition and promotes a positive image among viewers. A long history lets you present yourself as an established player in your market.
Your history can be told by a professional voice-over artist, but also by you or your employees in the form of statements. The voice-over option is clearly the more polished route, while statements are more personal. You can show historical images of your company or recreate or animate historical scenes in a creative way.
A film rarely covers only the company’s history, though it is possible. In most cases, a corporate film covers history in a section lasting from a few seconds to a minute.
Traditionally, a company’s values are used to promote a positive image. With actors and emotional storytelling, the values aren’t necessarily addressed directly but packaged visually – which, in the end, is the art of filmmaking.
Company values reflect the company’s most important qualities – for example your professionalism, reliability, standards, tradition and much more. The way your company values are communicated in the corporate film largely determines how your customers see your company. That is why it is extremely important for corporate film concepts to be executed professionally and to a high standard. Poor execution can quickly damage your image, while a good corporate film strengthens your public image in the long term.
Product-focused
Are your products your company’s USP? With a product-focused corporate film concept, your products play the leading role rather than your company.
Show why your products are special and unique – either with footage from production or of customers using them, or simply both. Both the design and the functionality of the products matter, so that viewers can be convinced by the product.
Unlike a classic product video, a product-focused corporate film is still much more emotional, strongly focused on the feel of the product, and uses a more staged narrative style. A product video is factual and informative.
Process-focused
If it is not the products but state-of-the-art processes that define the company, a process-focused corporate film concept should be developed. This is particularly common for industrial companies, where highly innovative technology is often used.
With a process-focused corporate film concept, you can present yourself as a competent and professional partner, so that your customers appreciate your strengths.
A very technical narrative style is often used, and employees are shown at work. Animations are also often used, because some processes are easier to understand with animation.
Employee-focused
If your company is all about the know-how of your skilled workers – expertise, personalities, cohesion and teamwork – then your employees should clearly be at the centre of your film.
Employee-focused corporate film concepts almost always show the real employees rather than hired models or actors, and often let team members speak for themselves in interview soundbites. This lets companies present their team, their lived company culture and their personality in the corporate film at the same time. It works particularly well for corporate film concepts that are also to be used as a recruitment video or in HR marketing / employer branding, or for companies with close personal client relationships, such as consultancies, doctors or other professions where trust needs to be built.
Interview statements from employees, managers and customers always come across as likeable to viewers and are enjoyable to watch. They convey a relaxed side of your company and feel less like advertising, making your company appear human and down-to-earth. Interview statements combine perfectly with footage from your company and other corporate film concepts.
It is still important to ensure high image and sound quality, because if the quality isn’t right, your employees, for example, won’t come across as likeably.
Why your goal largely determines the corporate film concept
Ultimately, your goals and challenges determine which corporate film concepts are useful and which aren’t. All corporate film concepts have particular intentions and effects on viewers and therefore aim at different results.
But it is not only your goal that determines the corporate film concept – your available budget naturally affects the final concept too. A product-focused corporate film, for example, is usually cheaper than a corporate film that presents your company values with powerful scenes and actors.
How to find your best corporate film concept
Finding the right corporate film concept for your company on your own isn’t always easy – but it doesn’t have to be hard. The best thing is to arrange a no-obligation consultation with a film production company. A film production company knows the right questions to ask to find out which corporate film concept you need right now. You also get a first overview of the possible costs straight away, without having to make a decision.
