It has long since stopped being enough to invest only in the latest technology and equipment. Your company needs qualified staff to stay competitive. That means the knowledge and skills in your company have to keep developing.
This doesn’t mean your company has to look for new employees with the latest knowledge. The trend in human resources development is: employee training – developing the skills of staff who already know the ropes.
In this article we show you why employee training has become a necessity and how it contributes to your company’s success in the long term.
Because you never stop learning – that applies to employees and companies alike. So: great to have you here. Let’s get started.
Why employee training is so important for your company
Education and acquiring new knowledge have long since stopped being limited to school. The keyword: lifelong learning. In everyday working life, too, we acquire new key skills through training. This also gives a huge boost to staff development. Sounds like an opportunity for your employees!
At the same time, it is also a valuable investment for your company. Successful employee training motivates staff and contributes to overall satisfaction in the workplace. The knowledge is put into practice directly after the training, and your company always stays up to date professionally.
7 benefits – how employee training strengthens your company
More up-to-date knowledge for your company As soon as you train your staff regularly and on current topics, you benefit from valuable know-how. The new knowledge is applied in everyday work and passed on to colleagues. Keeping skills up to date is essential in a changing business environment.
You reach your company goals faster Well-thought-out employee training has a big influence on a company’s success. More qualified staff make your company more competitive and, above all, help it keep pace with the competition.
You become a more attractive employer and retain staff for longer Training opportunities cannot be taken for granted. They make you more attractive to potential new employees. At the same time, training your staff shows that you want a long-term relationship.
Greater commitment from your employees The right training unlocks your employees’ potential and so increases productivity and motivation. Everyday challenges are handled better and workflows are optimised.
Stronger identification with the company When you offer your employees individual training, you show that you believe in each person’s potential. Once an employee has been trained, passing on their knowledge strengthens their personal identification with the company. The team and the company culture are strengthened.
More flexible deployment of staff Training is considered ideal preparation for more demanding tasks. Does a long-standing employee discover completely new strengths in a workshop? Perfect! You can put their new skills to targeted use.
Less of a skills shortage Can’t find suitable specialists? Train selected employees to become your specialists. Become independent of the external job market and close skills gaps through employee training!
Do you already have an experienced, good employee? Turn them into a top employee! Develop and qualify your existing staff in a targeted way with the right methods.
Thorough onboarding
Employee training starts on an employee’s very first day. Make sure during onboarding that no gaps can develop from the outset. This makes it much easier for your employees to reach a high level quickly. On this foundation, employee training is more successful – and in the end you get more out of your investment in your staff.
Internal training by qualified employees
The keyword: mentoring. An experienced employee passes on their expertise to another employee. The advantage: there are no costs for external coaches. At the same time, the mentor’s motivation increases. They, too, can develop personally through the mentoring programme.
External training events
Workshops, congresses, conferences, seminars … the list of external training options is long. Think carefully in advance about which training makes sense for which employee and for how long. It doesn’t always have to be the whole team attending a 3-day workshop straight away. Often a few selected participants are enough, who then apply their knowledge internally and pass it on.
In-house training by external providers
The alternative to external events: bring the right coach for your team directly into the company. Here the qualified external expert explains new processes directly in the context of everyday work.
Distance learning / online training
Important additional qualifications can also be gained online! Your employee could, for example, take part in a multi-week online workshop during the last hour of the working day. Don’t want to lose the hard-working student employee who is just finishing their bachelor’s degree? Offer them the opportunity to do a master’s degree at a distance-learning university: an attractive development opportunity with your financial support.
During the Covid pandemic in particular, both demand and supply in this area grew steadily. Since then, everyone has become more familiar with taking part in online seminars, meetings and training. Employers, too, increasingly need to get better at organising such meetings well and at strengthening team cohesion despite remote working. Investing in your online and digital presence (e.g. with interactive elements, virtual trade fairs, explainer videos, video welcome messages and much more) pays off well beyond the pandemic.
Self-directed learning with training materials
Not every new employee needs to be introduced in person to your company’s new CMS. In many areas, freely accessible training materials are enough to look up functions at any time. Make your training materials entertaining, for example with your own explainer video!
Use your own explainer video to train your employees effectively!
The most important tips for successful employee training
Think about which training makes sense for your company and your employees. You can’t regularly send all your staff off to the next two-day IT course – production in your company has to keep running, after all.
Plan training opportunities carefully in advance. Personal discussion with employees is particularly important here. Is there a general need and desire for training on the employees’ side? We have put together some key questions to help you plan employee training better.
Checklist every company should consider
What challenges are we likely to face in the future?
Are the company and its employees qualified to meet these challenges?
In which areas does employee XY need further training?
In which areas would employee XY like further training?
Internal or external training?
Is there a need for several training courses or individual ones?
Does the manager already have the qualities needed to train employees?
Are there experienced employees in the company who can and want to be trained as “trainers”?
How much budget does the company have for training?
The right HR planning and development shapes how you present yourself to the outside world! Mention specific training opportunities in your corporate film or recruitment video.
External training – room for new ideas
In a neutral environment, your employees can concentrate fully on the new content. No short-notice meetings, no phones constantly ringing – participants can focus entirely on the training. Away from the workplace, entrenched routines and ways of thinking can make way for creative processes: room for new perspectives and solutions.
Nice to have: the training rooms of external providers often offer a huge range of materials and technology that illustrate modern methods.
Internal training – direct training in the workplace
Although external employee training offers very good opportunities, some companies tend towards the more cost-effective option: qualified internal employees become trainers for their colleagues.
Another clear advantage of internal employee training: large groups of employees can be trained in a short time and are still on site in the company. This means there is no bottleneck in staff resources while the business keeps running.
If problems arise during training, the coaches can answer questions and fix mistakes directly – because internal experts are available to employees as contacts while they put what they have learned into practice.
At the same time, cohesion within the company and the ability to work as a team are strengthened. Sharing knowledge with each other fosters a healthy company culture in the long term.
Internal training with external trainers
Don’t yet have a qualified employee who can pass on their knowledge to colleagues? Organise an external trainer for internal training! Here, too, every employee can be supported individually in their everyday work.
E-learning – modern training for your employees
Today, classic face-to-face training is usefully supported by modern formats. So-called e-learning by no means replaces the practical, classic workshop. On the contrary: the digital learning format is an ideal complement to many training concepts.
Large corporations now even train their employees with their own tailor-made online courses. Providers such as Amazon and Google also offer online training on various topics for partner networks, companies and private users alike.
Would your company like to offer its employees individual online training? Work with a professional film production company and create the ideal explainer video for training your employees!
Why every company needs its own explainer videos!
An explainer video is ideal for explaining complex processes or a new program in a company. As soon as processes change, the content can easily be updated. Whether you present knowledge about a new product in an entertaining animated tutorial or convey new customer-focus strategies through a live-action film. As you can see, explainer videos are versatile and can be designed individually at the same time.
We are happy to help with any individual questions.
Here we have put together the key reasons why every company needs explainer videos:
You reach many employees with little effort
The complex processes in your company are explained clearly
Your company no longer invests in costly, time-consuming training sessions
Explainer videos are particularly well suited to new employees and further training
New knowledge is conveyed in an entertaining way
Explainer videos are ideal support for auditory and visual learners
Whether your employee watches a new webinar on the train while commuting or spends a long weekend at a workshop: employee training allows both the employees themselves and your company to keep pace with rapid developments day to day.
Fiona Hoffmann ist ausgebildete Mediengestalterin Bild & Ton (IHK) und hat vor ihrem derzeitigen Masterstudium in Medien- und Kommunikationsmanagement ein duales Bachelor-Studium in "Journalismus und Unternehmenskommunikation" absolviert.
Sie hat bereits im Bereich Corporate Communications der Deutschen Telekom gearbeitet und ist als Solo-Traveler um die Welt gereist.
Fiona Hoffmann ist ausgebildete Mediengestalterin Bild & Ton (IHK) und hat vor ihrem derzeitigen Masterstudium in Medien- und Kommunikationsmanagement ein duales Bachelor-Studium in "Journalismus und Unternehmenskommunikation" absolviert.
Sie hat bereits im Bereich Corporate Communications der Deutschen Telekom gearbeitet und ist als Solo-Traveler um die Welt gereist.
