Looking for good industrial film examples? Here we show some best-practice examples of successful industrial films and sum up what makes a good industrial film.
Contents
Why dialogue between the film production company and your company matters so much
A good industrial film is not made during the shoot but beforehand. Before filming even starts, the film is planned in detail. The film production company develops a concept and script – and that is exactly why dialogue between the film production company and your company is so important.
An industrial film is an individual service product, tailor-made for your company and your customer group. For a film production company to create the right industrial film for you, it needs as much information about your company as possible – from goals, challenges, company values and specialisations to employees and target groups. The better the film production company gets to know your company, the more closely it can tailor the concept of the industrial film to it.
Good dialogue between the film production company and your company also means you can give feedback regularly and see the concept. That way you always have an overview of the project and know in advance what your industrial film will look like.
In the end, a good industrial film should not only be visually appealing and entertaining. Above all, it must serve its purpose and add value for your company.
Industrial films usually cost between €5,000 and €30,000. The advantage of an individual service like the industrial film is that its pricing is very flexible and can be adapted to existing budgets. This means it is almost always possible to design a film that fits your budget and still achieves your goals.
Overview: good industrial film examples
DTMT: the film “Lösungen in Serie”
An industrial film that puts a strong focus on people and know-how.
At DTMT (Deutsche Mechatronics) in Mechernich, the employees and their expertise make the difference – they are the reason the company can bring high-quality products to market. Unlike machines and products, people in a film win the viewer’s sympathy.
At the same time, the film strengthened the atmosphere among employees, because the people involved were able to contribute to its success.
Schoeller Werk: the film “Qualität in Rohr”
The Schoeller Werk industrial film is a product-focused film about various solutions for industrial purposes.
It shows the state-of-the-art production areas and the finished products, which can be used for many industrial purposes. The video presents Schoeller Werk as a professional partner for industrial solutions in stainless steel processing.
Oculavis: Industry 4.0
The Oculavis film presents a highly innovative product that therefore needs explaining – one that is transforming the servicing of industrial machines. Thanks to the innovative technology, repairs and service checks can be carried out easily.
The film shows Oculavis SHARE technology in use and makes clear how simple and hassle-free the process is. Animated overlays in the film highlight the product’s benefits for the viewer.
Why every industrial film needs a goal
The industrial film is a highly effective marketing tool that can focus on one or even several goals. The exact goal is of course defined in advance so that the film is produced with that goal in mind.
It can present and explain processes and products in order to convince a specialist audience. This can make sales conversations easier and more successful, for example.
An industrial video can also improve your overall image. The film presents your company as a pioneer and associates it with attributes such as quality, professionalism and innovation. This strengthens your public image, both with B2B companies and with the general public.
Used internally as an explanatory industrial video, it can train skilled workers. At the same time, it increases employee retention and improves the working atmosphere in your company.
Where the industrial film can be shown
An industrial film is mostly used in sales, for example by showing it online or during sales conversations. But it can also be shown in internal communication, in reporting between departments and as a final presentation after an investment.
Online media: how your industrial film generates more reach
There are many ways to show the film online. Your own website is the best place, because that is where people find out about your company and may get in touch. A good film convinces prospects of your company, so that you receive more enquiries.
Social media and YouTube are where you can spread your industrial video to get noticed by people who don’t know your company yet. A film can lead users of these platforms to your website, where they find out more about your company.
You can also send the video to customers by email, for example in a newsletter.
Live communication: how the industrial film leads to more sales conversations
Trade fairs and events are the ideal place for your marketing – and that is exactly where an industrial film is the ideal tool for standing out to visitors. It is not only an eye-catcher but can also provide the basis for conversations with customers and partners. An industrial film at a trade fair or event aims to get more people interested in your company and your products, so that ultimately more sales conversations take place.
Internal communication: how your industrial film trains your employees
The industrial film is a popular format for in-house training and workshops. Videos that focus on explaining processes can serve as a basis for new knowledge and improvements. For new employees, too, it is an ideal way to get to know the company faster and be introduced to its individual departments.
- Use in online media to reach the target audience directly
- YouTube
- Website
- Use in live communication as an eye-catcher and conversation starter
- Trade fairs
- Events
- In-house use for training
- Training
- Workshops
- Employee onboarding
The free eBook on industrial films (in German)
With several best-practice examples, our industrial film handbook (in German) gives a comprehensive insight into the concepts of successful industrial film projects, areas of application and statistics. We also show which business challenges our clients have solved with an industrial film. The practical eBook is available as a free download right away!
Conclusion: good industrial film examples
An industrial film is a comprehensive service product, produced individually for each company and used as a communication tool by companies in the industrial sector – for example industrial suppliers, fabricators, manufacturers and all mid-sized companies that belong to an industry. Done right, it is a powerful tool for achieving a company’s goals. Finally, I can recommend our article “Industrial film costs – how much does a professional industrial film cost?” if you want to find out more about what an industrial film can cost and what those costs are made up of.
You can find an overview of our industrial film services here.
Industrial film – everything companies need to know
Industrial film costs – how much does a professional industrial film cost?
YouTube marketing – success with online videos
The industrial film handbook free eBook (in German)
The comprehensive introduction to video marketing free eBook (in German)
