Looking for good corporate film examples as inspiration or best practice for your own corporate film? Here we sum up the key ingredients of good corporate films and show best-practice corporate film examples.
Above all, corporate films are good when they achieve the goal they were produced for. I describe the specific goals a film can have in more detail later. First, let’s look at what matters in a good corporate film:
It should not only be visually appealing and entertaining – much more importantly, it must reflect your company’s values. At the same time, your company’s personality and uniqueness should come through.
This of course requires a detailed conversation with the film production company – a so-called briefing – so that it gets to know your company and can then develop a suitable concept for your corporate film.
So a good corporate film starts with good planning and conception.
As I said, a film is only good if it achieves your goal – because the most expensive corporate film is the one that misses its goal. It is particularly important here to weigh budget against goal. If, for example, you only want to spend a small budget to save money but can’t achieve your goal with it, the budget may be better spent on other communication measures. Feel free to ask your film production company for advice here too, because weighing costs against benefits for our clients is just as much part of a film production company’s daily bread as creative planning, filming and editing. To find out more about the costs of a corporate film, read our separate article on the subject.
This corporate film for Deutsche Mechatronics in Mechernich focuses on the people responsible for the products rather than on the products themselves. Through their personality and, above all, the expertise the film makes visible, the employees come across as irreplaceable in a way products alone never could. At the same time, the film strengthens the atmosphere among employees, because they play a part in making it.
EWV
EWV is an energy service provider from Stolberg. The film illustrates the company’s various core areas through customers’ everyday lives, building an emotional bond with the services on offer.
Oscar
The corporate film for Oscar GmbH Unternehmensberatung combines the skills and competences of the company and its employees with statements from satisfied clients. This shows viewers the company’s values and how much experience its employees have.
What goals can a corporate film have?
The general goal of a corporate film is to create an advantage for your company. If, for example, you want to reach more customers, convert more leads or improve your company image, you can convince viewers of your products and your employees’ competence. Another popular goal can be recruiting employees. Do you want to hire more people to expand your company? Then the film should, for example, highlight a pleasant working atmosphere and good career opportunities.
The success of the corporate film can therefore be reflected in the number of applications and in enquiries for your products or services. Not a primary goal, but often a positive side effect or secondary goal, is stronger morale and cohesion among employees: when employees appear in the film, this often has a positive effect on the entire working atmosphere.
Not sure yet where to show your film? The decision is easier than you think. The only information you need is which platforms your target group uses and what each platform requires and expects.
Online media
Online media include, for example, your own website – probably the most popular place for a corporate film – but also social media such as Facebook, Instagram and YouTube. Your film should definitely be on your website, that much is certain. But you should also upload your film to the video platform YouTube. That way, your film can be found both on YouTube and on Google and improves your Google ranking almost automatically, because a page with a video is automatically ranked higher by Google, which in turn increases traffic to your website. It also lets you easily forward the film to people you know via a link.
The other social media platforms, such as Facebook and Instagram, are a big topic in themselves. In general, though, you need a certain following and regular posts for your film to be successful there.
You can also advertise your film on social media such as Facebook. With so-called targeting groups, you can enter all the parameters, and the film is then shown precisely to your target audience. Neat, isn’t it?
Live communication
There is also the option of showing the film in public at events, trade fairs etc. Here your film is not only an eye-catcher, it also provides a basis for possible conversations with customers and partners. At internal events such as company parties, the new film is always a highlight and popular with employees.
Use in online media to reach the target audience directly
Facebook
Instagram
YouTube
Website
Use in live communication as an eye-catcher and conversation starter
Trade fairs
Events
Company parties
Conclusion: a good corporate film achieves your goals.
A corporate film is only good if it achieves your goals and is seen by your target group. Be clear about how much you really want or need to spend on your corporate film for it to work and become a profitable expense.
We hope the examples shown inspire you for your own corporate film and make it easier to set your goals. Once you have your goal clearly in view, it is much easier to find a suitable film production company and, with its help, create your individual corporate film that achieves its purpose.
