Anyone who wants to be among the best likes to be inspired by the best. We know that, which is why we have selected 5 best-practice video marketing examples for your next (online) marketing campaign – all of them affordable and feasible for SMEs (small and medium-sized enterprises).
If you are already looking for the right film production company for your perfect film, I have some useful tips for you.
Read our free eBook (in German) “Finding the right film production company”.
Contents
The company wanted to generate attention for its Facebook page and, in particular, make the young target group aware of its partnership with the Berlinale film festival. It needed a video tailored to the target group on social media and Facebook – one people would enjoy watching (again and again) and share with friends by tagging them or forwarding it.
The combination of dogs, humour and a certain “self-made” look was a hit: within 3 weeks the video was viewed over 200,000 times on Facebook and received around 10,000 likes and almost 300 comments.
At the time of publication, this made it almost as popular on the Facebook page as the trailer for the film “Fifty Shades of Grey”, released shortly before, which also features an Audi.
Four furniture stores and kitchen manufacturers wanted to liven up their social media channels with videos. The focus: their own showrooms with the areas “kitchen”, “living”, “upholstery” and “bedroom”. The message: “So beautiful you’ll want to stay.”
The challenge: to create as many videos as possible without blowing the budget. The solution from the lead agency: a staged studio shoot in the setting of the real furniture store, in which a couple plays a total of 9 sketch scenes, each in 2 variations.
Find out more about social media marketing in this article: Snack content on social media – how to boost your marketing with video snacks
Do you want your company to be present on social media too? We show you the most effective way: Snack content on social media – how to boost your marketing with video snacks
#3 Recruitment video: Landhotel Kallbach
The Landhotel Kallbach in the idyllic Eifel region has everything that makes a good 4-star hotel: an idyllic location for holiday and conference guests, excellent cuisine, tasteful furnishings and even its own spa.
And like every restaurant and hotel business, Landhotel Kallbach is always looking for highly qualified, motivated top professionals in hotel services, restaurant services and cooking – as permanent staff or as trainees.
How do you bring all three areas together – and ideally impress guests with the film as well? By focusing on the people – both the employees and the guests – and the emotions the hotel and its ambience evoke. See for yourself:
Find out how you too can use video marketing successfully in our article “Video marketing – the comprehensive guide for companies”.
#4 Tutorial videos: Aquila Biolabs
The innovative tech start-up Aquila Biolabs had a great product that customers were happy to buy. But like many innovative tech products, it needed a lot of explaining, especially for initial set-up and installation. Customer requests for help overloaded support – despite detailed how-to explanations on the website.
The company decided to take the load off customer service with step-by-step instruction videos. Of course, neither the clean, modern corporate identity nor professional quality could be missing.
All the videos are made available to customers on the website and help them help themselves.
#5 Changing how society thinks: IHK campaign film
Sometimes it’s not enough to present bare facts or get people laughing. Sometimes people have to be touched emotionally to bring about change. That takes courage and backbone, especially with political topics such as climate change and mobility.
The IHK Aachen (Aachen Chamber of Industry and Commerce) proved it has both with its campaign film “Mobility is change”, which doesn’t wag a warning finger but, with great sensitivity, spans the arc from better times past to an even better future. A lump in the throat is guaranteed; the film stays with viewers after watching, sparks discussion and gets people to engage with the topic.
The film premiered offline at the annual general assembly and was then made available on social media. It kicks off the topic “Mobility of the future”, which IHK Aachen discusses intensively with representatives from business, science and the public and publishes in interview features.
Haven’t decided on a type of film yet?
Then you have surely already done some reading.
And you will have come across the terms corporate film and corporate video.
We are happy to help you find the right type of film for your goal.
Summary:
As you can see, there are many different ways to present your company. Of course it’s wonderful if you bring various inspirations from other videos to your first meeting with the film production company you trust. However, you should also rely on your film production company’s advice if, for example, it thinks a particular idea is better not implemented. Of course, it should be able to explain why.
You should never be satisfied with what you have seen in another video, because it can always be done better and more individually!
Ready to take off with your company? Then get our handbook for companies now:
“The comprehensive introduction to video marketing” (in German)
Thank you for reading this article! Our goal at Pathfinder Studios is to make you even more successful with video marketing. If we can support you in this, feel free to contact our experts for a no-obligation consultation.
You might also be interested in:
- Good corporate film examples – how companies get it right
- Corporate films for companies – the comprehensive guide
- Video content marketing – reaching your goal with the right plan
- YouTube marketing – success with online video
- Winning customers – 10 tips for marketing and acquisition
