Selected references and project examples from consulting, photography and video production
More than just pretty pictures: discover in our case studies how strategic planning and creative excellence turn into films that convince, move and deliver real results.
More case studies from consulting, photography and video production
An event video makes a software company’s community visible when it is not just the company that speaks, but its customers too. For parcelLab’s Customer Experience Day, we produced an event video in which the founders, the team and customers explain in short statements why the exchange is worthwhile. This is how the event video shows what makes this customer event special: customers learning from each other. parcelLab had invited its customers to Cologne. The agenda included the product roadmap,…
An event video prepares trade fair staff for the IAA when it captures the enthusiasm of a training session and records the key content at the same time. For Audi Training, we devised two event videos and produced them on site, with the participants themselves explaining the facts about the vehicles. They were filmed, edited and premiered in less than 48 hours, each on the evening of the second workshop day. At the Audi Training Centre at Munich Airport, two…
A project film makes a publicly funded project clear when it starts not with the technology, but with the question citizens ask themselves: what’s in it for me? That is why the project film for Grenzflug+ tells the story of a rescue mission from the perspective of the people being helped. Interviews with all six project partners add the technical and legal facts for funding bodies and policymakers. This way, a single project film does two jobs: it documents the…
The corporate film and commercial for MediSector doesn’t simply list services – it promises what families really want: that the time they spend with their parents is enjoyable again. For the care provider MediSector, we tell this through an emotional story about a mother and her daughter, and show every service with real employees and clients. This turns a patient transport service into a premium partner for 24-hour care at home. Many service providers know the problem: customers know them…
The recruitment video for FACTUR literally wins over skilled workers with a parachute jump – and then shows not only the employer and real employees in the team, but also in their free time in Aachen. Applicants now cite the film as the reason they applied. Many employers outside the big cities know the problem: the jobs are good, the team and salary are right, but the skilled workers they need would have to relocate. This case study shows how…
Aluminium recycling is good for the environment, but it looks like dust, heat and scrap metal. That was exactly the challenge for Hoesch Granules: how do you build trust when your own process is perceived as ‘dirty’ and your customers and end products are confidential? Together with Pathfinder Studios, the company created industrial photography, a corporate film in five languages and a new website that don’t gloss over the rough side of industry, but turn it into a stage for…
If you manufacture for global brands as an OEM or white-label supplier, you usually can’t show your best products, and that is exactly where your own marketing often falls short. System supplier Deutsche Mechatronics (DTMT), with more than 330 employees and 70,000 square metres of production space, faced this very problem. Together with Pathfinder Studios, the company created a bilingual corporate film as a ‘virtual factory tour’, a photo library and a new website that prove its expertise through people…
Room photos show beds and bathrooms, but not how restful a stay really is. That is exactly what the 4-star superior Landhotel Kallbach in Germany’s Eifel region wanted to show its guests: peace, nature and personal luxury, before they even book. Together with Pathfinder Studios, the hotel created a film that is told from the perspective of a guest, needs no voice-over and was shot while the hotel was open, without disturbing guests. Today it is the hotel’s central marketing…
Good food photography and food videos come down to three things: professional food design that keeps food looking fresh for hours, a precisely timed shooting schedule and a visual language that makes taste visible. Pathfinder Studios produces photo and video assets like these for food brands, restaurants and hotels, including YAYLA, Landhotel Kallbach and Genussregion Aachen, and delivers them for social media, websites, online shops and the point of sale. How do you convey taste, aroma and freshness through a…
An aftersales corporate film brings building plots to life by showing not the empty land, but the future life on it. For the property developer F&S concept, Pathfinder Studios conceived and produced an emotional corporate film that buyers proudly show their family and friends after purchasing their plot. Professional actors play the future life on the plot, while real employees show the expertise behind it. This strengthens customer loyalty in aftersales and turns buyers into brand ambassadors. How do you…